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SiPP Communications Wins Adrian Award for Consumer Public Relations Campaign

February 14, 2024
SiPP Communications Wins Adrian Award for Consumer Public Relations Campaign

The agency’s “Welcoming Americans Back to Québec” Campaign was Honored by the Hospitality Sales & Marketing Association International (HSMAI) at the Annual Adrian Awards Celebration in New York on February 13, 2024

New York, NY – SiPP Communications is excited to announce it was recognized by the Hospitality Sales & Marketing Association International (HSMAI) as the recipient of a Silver Adrian Award. This esteemed recognition honors the agency’s exceptional collaboration with Bonjour Québec on its 2022-2023 consumer PR campaign, “Welcoming Americans Back to Québec.”

The accolade was officially presented during the annual Adrian Awards Celebration at the New York Marriott Marquis on February 13, 2024.

This industry recognition is a testament to the success of the campaign, which aimed to increase awareness of and generate interest in Québec’s European-style tourism experiences in the American market. 

“It’s an honor to receive this award and have our work be recognized by our industry colleagues,” said Katie Papadopoulos, President of SiPP Communications. “Our mission is to shine a light on the local people, cultures, and traditions that make for outstanding travel experiences worthy of sharing and we are incredibly proud to have done that on behalf of Bonjour Québec throughout this campaign.”

SiPP Communications’ multifaceted approach throughout the campaign generated an estimated publicity value of over $450 million, earning a remarkable return on investment of 7,458% while reigniting interest and economic value for the province of Québec.

Marking its 67th year, the Adrian Awards remain a beacon of excellence in the realm of global travel marketing. The 2023 Adrian Awards specifically acknowledge outstanding achievements across various categories, encompassing advertising, digital marketing, PR/communications, integrated campaigns, as well as trending themes like Artificial Intelligence (AI) and Environmental, Social, and Governance (ESG).

Robert A. Gilbert, President, and CEO of HSMAI, commended the campaign’s innovative endeavors, emphasizing, “The Adrian Awards celebrate the innovation and ingenuity that fuel our success and recognize the marketing leaders whose extraordinary efforts literally ‘open the doors’ to exploration and excitement. Their work inspired the world to get out and create memories through travel, and HSMAI is proud to honor them.”

The Adrian Awards Celebration stands as a highly anticipated event, attracting top executives from the hospitality, travel, and tourism marketing sectors. Winning entries are prominently featured in the winners’ gallery on the Adrian Awards website. For additional information regarding the event and competition, please visit https://adrianawards.hsmai.org/.

To learn more about how SiPP Communications helps clients stand out in a crowded media landscape, please visit www.letssipp.com