QuébecOriginal’s 2019 Born to Let Go campaign encouraged potential travelers to immerse themselves in the pristine outdoors, expansive nature and thrilling wildlife experiences available in the province. To help drive home that message, the team wanted to partner with an influencer whose audience enjoys spending time outdoors and soft adventure activities.
Following an in-person meeting with Kristin Addis of Be My Travel Muse and subsequent conversations, QuébecOriginal worked with Be My Travel Muse to curate the perfect fall road trip, which she shared on the blog and social media channels during the fall of 2019.
The partnership saw a total organic reach of more than 300,000 views on social media within 1week of the trip. Regional experiences that were previously unknown to many were introduced to Be My Travel Muse‘s audience, inspiring them to begin planning a trip to Québec.
